Legal

Privacy Policy

Last updated: November 14, 2026

DailyBrag is a set of short daily games. We collect only what we need to run them, and we never sell your personal information.

1. Who we are

DailyBrag is owned and operated by Shape Your Brand LLC, a Florida limited liability company in the United States ("we", "us"). We run dailybrag.com and its games, including What Came First?, PriceSense, and Heavier Than That. The site is hosted in the United States. Questions about privacy can be sent to hello@dailybrag.com.

2. Information we collect

  • Guest play. When you start a game, we create an anonymous guest account so your progress and score can be saved. It contains a random ID, not your name or email.
  • Account information. If you sign in, we store your email address and, if you choose one, a display name and your leaderboard preference.
  • Game data. Your answers, scores, play dates, streaks, and statistics for each game.
  • Sharing. When you create a share link, we store the link and the score it shows.
  • Price coach. If you use the PriceSense price coach, the price guesses you type and that day's items are sent to an AI model to write your explanation. Don't enter personal information in these boxes.
  • Heavier Than That. Any weight you enter is calculated only in your browser. It is never sent to us, stored, or included in share links.
  • Messages you send us, such as support emails.

3. Visitor analytics

We use Lovable's built-in analytics to understand how the site is used. It uses no cookies, stores nothing on your device, doesn't keep IP addresses, and doesn't identify visitors. Lovable collects this data for us. Lovable's privacy policy explains how it handles it.

It records the pages visited, where visitors came from, their country, browser, operating system and device type, how long they stay, how fast pages load, errors, and which buttons and links are clicked. Detailed data is kept for 90 days and daily summaries for a year. This is recorded for every visitor, without cookies and without identifying anyone.

Google Analytics. We also use Google Analytics to measure visits and how the games are used. Google Analytics sets cookies (such as _ga) and collects information like pages viewed, approximate location, device and browser details, referring site, and interactions. Google processes this data for us; see how Google uses data from sites that use its services. You can opt out with Google's opt-out browser add-on or by blocking cookies.

Snapsello. We use Snapsello, a third-party service, in running and promoting DailyBrag. It may receive information such as usage and device details as needed to provide its service to us, under its own privacy terms.

3a. How we make our games

We use AI tools to help research, draft, and generate game content such as challenges, item lists, prices, dates, facts, and explanations. Our team reviews content before it is published, but AI-assisted content can still contain mistakes. Your personal information is not used to train AI models by us.

4. How we use information

  • To run the games, score your answers, and save your progress and streaks.
  • To sign you in by sending one-time codes or links to your email.
  • To show leaderboards, only if you opt in, using your display name and never your email.
  • To display shared results to people who open your share link.
  • To keep the service secure, prevent abuse and cheating, and fix problems.
  • To improve the games and to comply with the law.

Where the law requires a legal basis (for example in the EU/UK), we rely on providing the service you asked for, our legitimate interest in running and securing it, and your consent where we ask for it.

5. Storage on your device

To keep you signed in, your browser stores a sign-in token in local storage. We also store a short timestamp in session storage so the page can recover after an update. These are needed for the site to work; Google Analytics also sets analytics cookies. We do not use advertising cookies. See our Cookie Notice.

6. Who receives your information

  • Lovable, which hosts the site, runs our database and sign-in, provides built-in analytics, and routes price-coach requests to AI model providers.
  • Google, which provides Google Analytics.
  • Snapsello, which provides services that help us run and promote DailyBrag.
  • AI model providers, which receive price-coach requests only to produce a response.
  • Email delivery used to send sign-in codes.
  • Other players see your display name and score only if you join a leaderboard or share a link.
  • Authorities, if required by law or to protect rights and safety.

We do not sell personal information for money. Some state privacy laws may treat analytics cookies as "sharing"; you can opt out at any time by emailing us, using Google's opt-out add-on, or turning on Global Privacy Control in your browser.

7. How long we keep it

We keep account and game data while your account exists. Guest data that is never linked to an account may be deleted after a period of inactivity. When you delete your account, we delete or anonymize your personal information within 30 days, except where we must keep it by law. Scores already shown on past leaderboards are removed or anonymized.

8. Your rights and choices

Depending on where you live, you may have the right to access, correct, download, or delete your information, object to or restrict processing, withdraw consent, and complain to your local data protection authority. You can export or delete your data from your account page or by emailing hello@dailybrag.com. We will not treat you differently for exercising these rights, and we honor Global Privacy Control signals as a request to opt out of any sale or sharing.

9. Children

DailyBrag is not directed to children under 13 (or under 16 in the EU/UK), and we do not knowingly collect their personal information. If you believe a child has given us information, contact us and we will delete it.

10. Security and international transfers

We use encryption in transit, access controls, and database rules that keep each player's data private. No system is perfectly secure. DailyBrag is operated and hosted in the United States, and your information is processed there. Some providers may also process data in other countries; where required, transfers are protected by appropriate safeguards such as standard contractual clauses.

11. Changes

We may update this policy. We will change the date above and, for significant changes, give notice on the site.

12. Contact

Shape Your Brand LLC, Florida, United States. Email hello@dailybrag.com.